Los Quesos de Tata

Los Quesos de Tata was my first professional branding project. Based in Oaxaca, the brand was founded by Carmen, who wanted to create a playful and engaging identity to inspire younger generations to reconnect with local traditions.

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In a region where many young people are leaving for larger cities, the goal was to make artisanal products—especially cheese and coffee—feel fresh, relevant, and worth investing in. I developed the full brand identity, including the logo, packaging, and label designs for over 20 varieties of cheese. The scope also included uniforms, social media assets, and a range of print and digital collateral to bring the brand to life across all touchpoints.