P4SK

Parents for SickKids (P4SK) 2026 is a philanthropic initiative that unites families, changemakers, and champions of children’s health in an inspiring afternoon of purpose, connection, and heart. Set at the Four Seasons Hotel Toronto, the inaugural event combines elegance and empathy through high tea, live entertainment, and powerful stories supporting SickKids Foundation’s groundbreaking Precision Child Health initiative.

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Creative Direction & Deliverables
I led the complete branding and visual identity for the event, from concept to execution. The goal was to create a brand that captured both the warmth of family connection and the sophistication of a charitable gala, balancing playfulness and prestige.

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My contributions included:

• Brand Identity Design: Developed the logo, color palette, typography system, and visual motifs that reflected optimism, care, and community.

• Brand Guidelines: Created a comprehensive document outlining logo usage, color applications, imagery direction, and tone of voice for consistent execution across channels.

• Website Design: Designed and structured a user-friendly event site that highlighted the event’s purpose, featured stories of impact, and streamlined volunteer and attendee engagement.

• Social Media Campaigns: Designed social media templates and assets for announcements, speaker spotlights, sponsor recognition, and event countdowns.

• Event Collateral: Produced slide deck designs, digital invitations, and print-ready materials that reinforced the brand experience both online and on-site.

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Design Approach
The visual language blends soft, hopeful tones with clean, modern typography, mirroring the event’s balance of heartfelt storytelling and forward-looking innovation in children’s health. The design evokes feelings of warmth, compassion, and collective purpose—aligning perfectly with the initiative’s mission to give every child a brighter, healthier future.

P4SK's Website