Helados MAR

Helados MAR is a Querétaro-based ice cream brand on a mission to reinvent indulgence with health in mind. Founded by chemical engineer Mariela, the brand offers classic ice cream flavors with half the calories and a boost of protein, thanks to a formula she developed herself.

 

The project involved creating a full brand identity and art direction, including packaging design for both their ice cream cartons and frozen popsicles. Additional deliverables included custom illustrations for the physical store, printed menus, and a lively logo animation designed for in-store screens, bringing the brand to life across every touchpoint.